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Republic Biscuit Corporation
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Republic Biscuit Corporation (Rebisco)
is one of the pioneers in the biscuit industry and a leader in the fast moving consumer goods industry in the Philippines. From a basic portfolio of biscuits such as the famous and pioneering
Rebisco Cracker Sandwiches that generations of Filipinos have loved,
Rebisco now carries a wide variety of snackfood ranging from
nuts and seeds,
cakes,
wafer sticks,
chips,
curls,
candies and
gums.
Gradually, it has positioned itself as a major player in the local snack food industry supported by an extensive distribution network, updated market research, constant technology upgrading and continuous product development.
Rebisco started out as the England Biscuit Factory in 1963, a neighborhood bakeshop in old San Juan carrying a portfolio of biscuits baked according to what has become a Rebisco standard - "Great tasting snack food for everyone's delight". From that humble beginning, the company grew steadily and moved to a more spacious factory in Novaliches, Quezon City. In 1972, it acquired a new image and name becoming the Republic Biscuit Corporation that we know today
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The
Rebsico
name has also evolved into the creation of new partners over time. In 1989, it ventured out to dominate the nuts and seeds market, putting up
JBC Food Corporation
. It is the manufacturer of Happy Peanuts, Dingdong, Captain Sid, and Dragon Sid, a phenomenal hit in the market.
Behind
Rebisco's
success are its other companies -
Suncrest Foods Incorporated(makers of packaged cakes) established in 1995,
Multirich Food Corporation(makers of wafers and cream pastes) established in 1999,
Pinnacle Foods Incorporated(producer of chips and curls) established in 2000 and
SPI Corporation(producer of candies and gums) acquired in 2003.
Today, Rebisco works hard to achieve its vision of being the dominant snack food company in the Philippines by providing innovative and best value products within reach of consumers.
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Suncrest Foods Incorporated
In 1995, the strong potential of cake snacks in the local market inspired the birth of Suncrest Foods Incorporated (SFI) Backed by new, state-of-the-art equipment in cake manufacturing, the factory ventured into producing its very first product –
CUPP KEYK
which was the only cupcake brand packed in its metallized foil packaging for that sealed-in freshness and high quality.
With more than 10 years in operation, the company remains to be the most dominant player in the cupcake industry and currently carries:
Cupp Keyk,
Mini Keyk,
Cake Jam,
Jam Bites,
Fudgee Barr,
Fudgee Bites
and its assorted offering in
Baker's Bunch
. To further expand the market, SFI has introduced packaged breads –
Crossini
and
Pandolino
. More so, it has also produced its newest line of baked products –
Mrs. Goodman Chunkee Cookies
, a chewy premium baked cookie offered at a very affordable price.
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Multirich Foods Corporation
In 1999, the company launched its flagship brand,
Superstix
- a creamy-crunchy creation of chocolate wafer sticks. Its success was followed by the introduction of other variants such as Milk, Tutti Fruitty, Pandan, and Mocha flavors.
In the following year, the company soon ventured into cream paste snacks with
Krimstix
. The company's portfolio was further expanded in 2001 with the launch of
Jumpee
bite-size wafers.
In 2002, MFC was formally launched with the opening of its plant in Marilao, Bulacan. It has since ventured into jelly snacks with the introduction of
Mr. Jiggels
in the market.
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Pinnacle Foods Incorporated
Established in May 24, 1999,
Pinnacle Foods Incorporated (PFI)
manufactures a diverse mix of high quality chips and curls snacks at affordable prices to the mass market.
PFI's
main manufacturing facility is located in Valenzuela city with a satellite factory in Cagayan De Oro
to strengthen nationwide distribution and to ensure the freshness
and crispiness of the products when it reach consumers hands.
Pinnacle Foods Inc. (PFI)
is committed to its corporate Vision-Mission of providing high quality chips & curls that are FUN and FILLING at the same time with products such as
Samurai Fun Snacks
and
Fish Crackers
,
Funky French Fries and
Crunchos Corn Chips
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SPI Corporation
Formerly known as Storck Products Incorporated (SPI), the company was established in September 25, 1968 as a licensee of Storck Germany Incorporated with a production plant located in Pasig City. Among its initial products; namely
Storck Eucalyptus Menthol,
Storck Durchbeisserand
Riesen Schoko
, the company concentrated in establishing Storck Eucalyptus Menthol as its flagship brand. In the years that followed, its product line grew with the introduction of the Lipps with Strawberry as its initial flavor. The year 1981 brought SPI into the thick of negotiations with Topps, for the license to manufacture and distribute its then popular bubble gum product -
Bazooka
. Aside from Bazooka, new products were introduced in the gum line including Judge chewing gum. In 1996, a new plant was built in Canlubang Laguna as part of the expansion program for the company.
In October 2003,
Rebisco
acquired SPI along with all the brands under it:
Storck,
Lipps, Dreams,
Judge
and
Bazooka
and is now known as
SPI Corporation.
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JBC Food Corporation
Established in 1988,
JBC Food Corporation (JBC)
is mainly engaged in the production of snacks like nuts, mixed nuts, watermelon seeds, squash seeds and confectionary products for the domestic market. As of March 2002, the company has been exporting some of its products to other countries particularly the USA, Canada and Saudi Arabia. The foremost brands the company produces include Dingdong mixed nuts, Happy nuts,
Chikito cracker nuts, Sinbad, Captain Sid, Dragon Sid, Barnuts, Jackpot and Milkee Polvoron.
JBC
is presently a member of the Institute of Food Technologists and of the Snack Food Association (SFA) , an international snack food organization that includes such companies as Frito Lay and other big snack food companies in the United States.
For more information, please visit the company's website at
www.JBCFood.com
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