Feb. 17, 2012
King Flakes wins bronze in the 2011 Panata Awards
Rebisco KingFlakes’ “Sarap na Tapat” television material wins bronze in the 2011 PANATA Awards in a ceremony held in Dusit Thani Hotel, Makati City last January 27, 2012.
The PANATA Awards champions traditional Filipino values expressed in marketing or advertising communications that include love of family, respect for elders, reliability, honesty and integrity among others. In Rebisco’s continuing pursuit of excellence, each television commercial is the company’s vehicle not only to promote its brands but more importantly to uplift good Filipino family values. Rebisco KingFlakes’ “Sarap na Tapat” material is a creative execution of the brand’s dependability throughout the years. The material spoke of friendship, trust, and respect among others, all of which forms the vital foundations of a strong and lasting relationship.
The conscious effort of Rebisco to instill good values in each television material is true to the company’s commitment to its consumers to not only provide quality snack food but quality advertising as well. This recognition therefore is a confirmation of another job well done.
PANATA Awards is an annual event organized by the Philippine Association of National Advertisers (PANA). The PANATA Awards was launched in 2009 and is open only to PANA member companies.