Choco Mucho's Online Photo Contest: Shoot Your Own Billboard has concluded with the awarding of the seven winners. Seven best works were recognized, representing the seven dark temptations of Choco Mucho: Love, Motion, Freedom, Style, Seduction, Sensation, and Satisfaction. The awarding took place at Oakwood Function Hall, Joy -Nostalg Center, ADB Ave., Ortigas Center, Pasig City last March 1. Media people from ABS CBN 2, GMA 7, and Studio 23, with Judah Paolo as the host, were all present to witness the event. Each winner took home P50,000.00 cash prize and the prestigious chance of having their artwork be recreated by Niccolo Cosme, to be posted as official brand billboards of Choco Mucho. All billboards were simultaneously launched last May.

A total of 606 entries made it to the qualifying round, and a whopping 146,000 Likes were garnered after three months of campaigning and voting on Facebook.

The contest was a break through for Choco Mucho into stepping up to a much higher level of imagery in the consumers'  minds.