Our Vision

To be a well-loved food company, built on family values, that provides delightful meals for everyone, while leaving a positive impact on our community.


Our Mission

To achieve this, we shall:

  • Explore and enter new markets to build and intensify our business.
  • Innovate our products and services to meet the dynamic needs of consumers
  • Ensure availability of our products in all channels of distribution
  • Develop our capability in people, systems and productive work environment.
  • Constantly seek improvement and upgrade facilities to achieve international standards of quality and cost-effectiveness.
  • Provide support in the communities where we operate to contribute and be part of Nation Building.



Our Core Values


"Go for the best!"


Stay ahead. Think Differently."

Customer Satisfaction
"Connect and Delight."


"Work with Passion and Pride."

"Win Together."