"Rebiscover Values” Campaign Wins in the 12th ARAW Values Awards

Rooted in family values, Rebisco was honored by the Advertising Foundation of the Philippines,

Inc. (Ad Foundation) and the Advertising Standards Council (ASC), with two awards and a

citation for its 2022-2024 'Rebiscover Values' campaign, during the 12th Araw Values Awards

last March 2025.

'Rebiscover Values' is an animated series designed to teach Filipino values in a fun, engaging

and relatable way. The series, created by Rebisco in partnership with GroundUp, Inc. aims to

portray traditional Filipino values through short, snackable cartoons.

Guided by seven cornerstone values as key judging criteria, we were recognized for upholding

three values with these video entries: ‘Bonding After School’, which won the Silver Award for

the ‘Reverence for Family Unit or Marriage or Responsible Parenthood’ category; ‘Pagiging

Malikhain’, which won the Bronze Award for the ‘Concern for and Preservation

of the Environment’ category and ‘Pagtangkilik ng Sariling Atin’, which won a Certificate of Merit for

the ‘Love of Country and Respect for National Customs and Traditions’ category.

The Araw Values Awards is a prestigious industry biennial event, and a much-coveted

recognition by which Filipino creative excellence in promoting values in advertising is

measured. Its theme 'Siklab ng Araw' is a powerful symbol of the spark that ignites, when the

wisdom of the past meets the innovation of the present. Rebisco, through its compelling video

entries, reflected the fusion of generations working together for a brighter future.

Congratulations to our Marketing team for leading this meaningful initiative to instill family

values in our youth!