Rebisco Sandwich’s AI-Driven Success - Earning the Programmatic Award from Smarties PH

Rebisco Sandwich, the flagship brand of Rebisco’s products, earned a prestigious merit last January

2024, bagging the Bronze prize in the Programmatic-Emerging Tech Marketing Category at the MMA-

Smarties PH Awards. This recognition underscores the brand's innovative use of programmatic

platforms, particularly harnessing the power of artificial intelligence (AI).

Leveraging the AI Advantage

The integration of AI technology in Rebisco's marketing efforts has proven instrumental, impactful

and strategic as it optimized our Rebisco Sandwich campaigns for YouTube video advertisement placements. 

This intelligent approach facilitated precise audience targeting, ensuring that all our promotional

content reached its intended demographic.

AI’s automated media solutions not only enhanced targeting, but also significantly increased the

efficiency of our campaigns. We were able to minimize wastage by delivering advertisements at the

right time to the right people with maximized audience engagement, leading to positive results.

The Programmatic Award

The Programmatic-Emerging Tech Marketing category at MMA-Smarties PH celebrates campaigns that

leverage programmatic platforms to enhance targeting, increase efficiency and improve

the effectiveness of digital and mobile advertising solutions. Rebisco Sandwich's success in this category

emphasizes the brand’s commitment to innovation in marketing strategies.

During the MMA-Smarties PH event, several esteemed companies and agencies were also present, such

as Unilever, Nestle, Summit Media, Universal McCann – Singapore, Mindshare and Publicis.

MMA SMARTIES is a globally-recognized innovation award that acknowledges leaders, brands, agencies and tech

providers that pioneer new approaches in modern marketing. The annual competition evaluates outstanding

innovation and creativity that results in significant business impact.

This is a testament to Rebisco’s commitment to innovation and cutting-edge technology for our

continued growth and success.