Rebisco Sandwich’s AI-Driven Success - Earning the Programmatic Award from Smarties PH
Rebisco Sandwich, the flagship brand of Rebisco’s products, earned a prestigious merit last January
2024, bagging the Bronze prize in the Programmatic-Emerging Tech Marketing Category at the MMA-
Smarties PH Awards. This recognition underscores the brand's innovative use of programmatic
platforms, particularly harnessing the power of artificial intelligence (AI).
Leveraging the AI Advantage
The integration of AI technology in Rebisco's marketing efforts has proven instrumental, impactful
and strategic as it optimized our Rebisco Sandwich campaigns for YouTube video advertisement placements.
This intelligent approach facilitated precise audience targeting, ensuring that all our promotional
content reached its intended demographic.
AI’s automated media solutions not only enhanced targeting, but also significantly increased the
efficiency of our campaigns. We were able to minimize wastage by delivering advertisements at the
right time to the right people with maximized audience engagement, leading to positive results.
The Programmatic Award
The Programmatic-Emerging Tech Marketing category at MMA-Smarties PH celebrates campaigns that
leverage programmatic platforms to enhance targeting, increase efficiency and improve
the effectiveness of digital and mobile advertising solutions. Rebisco Sandwich's success in this category
emphasizes the brand’s commitment to innovation in marketing strategies.
During the MMA-Smarties PH event, several esteemed companies and agencies were also present, such
as Unilever, Nestle, Summit Media, Universal McCann – Singapore, Mindshare and Publicis.
MMA SMARTIES is a globally-recognized innovation award that acknowledges leaders, brands, agencies and tech
providers that pioneer new approaches in modern marketing. The annual competition evaluates outstanding
innovation and creativity that results in significant business impact.
This is a testament to Rebisco’s commitment to innovation and cutting-edge technology for our
continued growth and success.